Released on: October 12, 2008, 11:35 pm

Press Release Author: Andy Maclean

Industry: Advertising

Press Release Summary: Google, digital marketing companies and their advertiser
clients are better placed to prosper during the credit crunch than more traditional
on those who control and subscribe to more traditional advertising mediums.

Press Release Body: Ivybridge, Devon, 13, October 2008 -- Despite Google posting is
its first ever quarterly decline in Ad revenue recently there is plenty of evidence
that Google advertising spend and wider digital marketing mediums, most especially
Google Adwords pay per click can and is well placed to prosper where more
traditional advertising mediums are in trouble. In the year when digital advertising
spend is expected to exceed TV for the first time there are considerable pointers
highlighting how digital marketing with Google advertising as the flagship example
will become increasingly important to advertisers from small business marketing
managers to large corporate brands.

Andy Maclean, MD of Open Eye Marketing says "recent surveys indicate a significant
percentage of the general public still say their retail spending is unaffected by
current conditions. Whats more we know that many leading retail sites such as
Pricerunner and Kelkoo have seen significant recent traffic volume increases which
indicates not only is the public more likely to buy online than ever but also they
are being much more savvy by using such price comparison websites. Furthermore I
fully expect this Christmas to see another record breaking year for online sales as
it continues to steal sales volumes away from the high street."

Its a common conception that when times are tough spending on advertising is one of
the first things to be cut and to a degree this is the case. However as the digital
marketing industry becomes ever more sophisticated and more and more businesses are
finding the value of Google Adwords pay per click model and organic search engine
placement through search engine optimisation an increasingly important business
objective. Certain observations are increasingly common. Many digital marketing
agencies are reporting that clients online ad spend and number of new clients have
increased since the recent troubles. "It is our own experience that Google
advertising is becoming a greater priority recently, both paid search through
Adwords and search engine optimisation. Clients tell us that they cant afford to
spend money on print or other media advertising so are focusing at least some of
those budgets to get better results through the search engines. They also tell us
the measurable nature and tangibility of their Google advertising is important to
them as they seek to justify and quantify advertising spend and the corresponding
sales results" says Andy Maclean of Open Eye Marketing.

The trend since Google and the other search engines came into existence is that of a
permanent increase in both number of people using them and propensity to buy from
the websites in their search results. This ultimately means that digital marketing
agencies and the advertisers they work for can continue to benefit and ride out this
and other economic downturns.
Press Release Submission By PressReleasePoint(http://www.pressreleasepoint.com/)

Web Site: http://www.openeyemarketing.co.uk

Contact Details: Contact:
Andy Maclean
Open Eye Marketing
PO Box 84
Ivybridge, Devon
PL21 9WS
0800 2984313
andymaclean@openeyemarketing.co.uk
http://www.openeyemarketing.co.uk